| content_type | Description |
|---|---|
| Customer APR | A loan, offered by the manufacturer’s captive finance company, at a below-market interest rate. Normally eligibility is limited based on the customer’s credit worthiness. |
| Customer Bonus Cash | Customer cash, with specific requisites, that may or may not be combined with other incentives. Examples include college grad cash and military cash. |
| Customer Cash | A rebate offered by the manufacturer to the customer to adjust downward the net price of the vehicle. |
| Customer Cash or APR | A choice of the customer between Manufacturer to customer cash incentive and a customer low APR loan. |
| Customer Cash and APR | A combination of a customer rebate and a low APR loan. Customer Cash or APR A choice of the customer between a rebate and a low APR loan. |
| Dealer Bonus Cash | Dealer cash, with specific requisites, that may or may not be combined with other incentives. |
| Dealer Cash | Manufacturer to dealer cash incentive. |
| Dealer Cash and APR | A combination of a dealer rebate and customer low APR loan. |
| Dealer Cash or APR | A choice of the customer between Manufacturer to dealer cash incentive and a customer low APR loan. |
| Lease | A special lease that is offered by the manufacturer to stimulate sales by lowering the customer’s monthly payment through subsidizing the vehicle’s Residual Value or Money Factor. |
| Text Only | Incentives that don’t involve a specific customer cash, dealer cash, or APR figure. For example, an incentive to receive a free Ipod would be text only. |
The primary property in the response will always be false when the contentType is Customer APR or Lease or Customer Cash And APR or Dealer Cash And APR
The primary property CAN be set to true when contentType is Customer Cash or Dealer Cash or Customer Bonus Cash or Customer Cash or APR or Dealer Bonus Cash (but primary doesn’t always equal true just because the contentType is mentioned above.)
When contentType is Customer Bonus Cash AND primary is false, then it is best to check sourceType property to see if the bonus cash is available to specific group (i.e. Military, College, Lender, …etc).